The Ask:
Create a promotion that would reinforce brand affinity and encourage daily interaction.
The FUN:
Lean into the brand's high-end persona and promote a travel-focused sweepstakes, connecting with the audience's enthusiasm for exploring new destinations.
8 weeks long. A new $25K travel certificate grand prize was awarded each week.
Daily instant-win prizes and the opportunity to enter every day.
Daily instant-win prizes and the opportunity to enter every day.
