The Ask:
Strengthen Parliament’s brand perception with the Super Premium Competitive audience and reinforce its premium qualities among loyal users, showcasing why it’s worth the higher price.
The FUN:
Created “moments of recess” that are just as unique as the “recessed filter” of the Parliament cigarette.
Circular formations create a quick visual connection to the filtered tip and allowed viewers to escape the ordinary.
The assets were used across omni-channel platforms to support all advertising efforts.
