The ask:
What's going to be the brands big news in 2018?
The fun:
We realized that the tobacco crop that was going to be planted in 2018 would make the 4-year long process and be on shelf for the 200 year anniversary. We saw an undeniable opportunity and our clients were completely on board.
Each year, a piece of the process, heritage, and legacy was highlighted and 2022 ended with a huge celebration.
We brought it to life through Activations, Web, Email, Direct Mail, Bounceback Items, Print ads, and even created a Copenhagen store in Nashville, TN to house the whole journey.
