The ask:
Enrich the relationship with our Core audience and drive trial & conversion with our Competitive audience. Also highlight that Copenhagen only uses 100% American tobacco, a huge selling point for the consumer.
The fun:
To reinforce the premium quality, craft, and pride that goes into our All-American product, we aligned with other American craftsmen putting in their sweat, grit and passion. We told their stories and supported their businesses by giving our consumers limited quantity, handcrafted items from each craftsman.
The invitation mailing was printed on a workshop rag as a keepsake reminder to check in every week.
