The ask:
Announce the launch of a packaging refresh through our digital and social channels.
The fun:
Highlight the intricacies of each flavor profile by bringing their vibe to life. We housed everything on the B&M site and announced a new flavor every 2 days via instagram teasers, videos, engagement stories and posts.
SOCIAL
The ask: Announce the nationwide launch of a new product.
The fun: Gave our insta-feed the Royale treatment.
SOCIAL
The ask: Keep people engaged with the brand at a time when there was no brand news, and zero budget.
The fun: Create a series of graphic-forward story/post combinations that opened the door for direct communication with the brand and with each other. Posted twice a week. "Bent" instagram's story functionality to create a faux "button" that would lead you directly to the first slide of the post.
