The ask:
Create engaging brand content to support new product launch.
The fun:
Photoshoots, Web Design, Email, Direct Mail, Retail Signage, Promotions
EQUITY DIRECT MAIL
The ask:
Create further awareness of the Marlboro Black brand and engage with those active on our website.
The FUN:
We created a zine-style “travel passport” DM that guided you through the ethos of Marlboro Black and Navigating the Unknown.
PROMO
Increase user engagement and interaction on the site.
The FUN:
Create an easy access engagement that was an extension of the overarching "Navigate The Unknown" mantra.
"Capture The Unknown". Weekly themes. Upload a photo for an instant chance to win $500. Low value prize meant higher number of payouts and more user interactions. The most liked photos would get featured in a custom gallery and put on display for the community.
Click images to enlarge >
RETAIL – WINDOW CLING
PACKAGING
